Instagram earnings
Instagram Money Calculator
Estimate what a Instagram account your size earns per month from Brand partnerships & bonuses, brand deals, and affiliate links.
Estimated monthly earnings
$584–$4,902
Most likely around $1,515 per month, or $18,181 per year.
Brand deals
2 sponsored posts per month at $193–$966 each
$773
$386–$1,932
Affiliate income
Estimated from click-through and conversion on your monthly views at a $15 average commission
$743
$198–$2,970
These are estimates, not guarantees. Creator payouts vary widely with watch time, seasonality, advertiser demand, and platform policy changes. Figures are modelled from publicly reported creator RPMs and published rate cards — see our methodology for how each band was derived. Nothing here is financial advice.
Quick answer
Instagram pays nothing per 1,000 views for most creators, because it has no general ad revenue share. The money is in sponsored posts, which run roughly $6 to $30 per 1,000 followers for a feed post.
Instagram sponsored post rates by followers
| Followers | Low ($6 / 1k) | High ($30 / 1k) |
|---|---|---|
| 5,000 | $30 | $150 |
| 10,000 | $60 | $300 |
| 50,000 | $300 | $1,500 |
| 100,000 | $600 | $3,000 |
| 500,000 | $3,000 | $15,000 |
Per sponsored feed post. Reels typically command 1.3–1.5× this; Stories about 0.3×.
About the Instagram Money Calculator
Instagram is the one major platform with no general ad revenue share, which surprises creators who expect a YouTube-style monthly payout. There is no equivalent of the Partner Program: Meta runs invite-only bonus schemes that come and go, and everything else is direct monetisation. That means Instagram income is almost entirely brand deals, affiliate commissions, subscriptions, and gifts on Reels. This calculator prices your account the way a media buyer would — starting from a baseline of roughly $6 to $30 per 1,000 followers per sponsored post, then adjusting for engagement rate, which matters more on Instagram than raw reach. A 15,000-follower account holding 8 percent engagement routinely charges more than a 60,000-follower account sitting at 1 percent, because brands are buying attention rather than audience size. The estimate also folds in affiliate income modelled from your monthly reach.
What people use it for
- Set a defensible price before replying to a brand's first email
- Sanity-check an offer you have already received against market rates
- See how much a jump in engagement rate is worth in real money
- Model income from two Reels a month versus four
- Build a rate card for a media kit
Private by design
Everything you type here is processed inside your browser. Nothing is sent to a server, logged or stored, so it is safe to use with real numbers, drafts and anything you would not paste into a hosted tool.
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- Facebook Money Calculator Estimate Facebook earnings from Content Monetization, in-stream ads, Reels, and brand deals. Enter your monthly views to see a realistic income range.
Browse every tool or read the creator guides.
Questions people ask
How much should I charge for a sponsored Instagram post?
The common industry baseline is about $10 per 1,000 followers for a single feed post, so roughly $100 per 10,000 followers. Adjust up for high engagement, a valuable niche like finance or B2B, and any usage rights the brand wants; adjust down for low engagement or a broad, untargeted audience.
Does Instagram pay you for views?
No. Instagram has no general ad revenue share, so views alone earn nothing. Meta occasionally runs invite-only bonus programs, but the reliable income sources are brand partnerships, affiliate links, Instagram Subscriptions, and gifts on Reels.
How much do Instagram influencers with 10,000 followers make?
A 10,000-follower account with healthy engagement typically charges $100 to $250 per sponsored post and might run two to four deals a month, so roughly $200 to $1,000 monthly. Niche matters enormously — a 10,000-follower finance or wedding account often charges several times a general lifestyle account of the same size.
Do Reels pay more than feed posts?
For sponsored work, yes. Reels typically command 1.3 to 1.5 times the rate of a static feed post because they reach beyond your existing followers. Stories run at roughly 0.3 times a feed post since they disappear after 24 hours.
What engagement rate do brands want on Instagram?
Above 3 percent is considered good for accounts under 100,000 followers, and above 6 percent is excellent. Larger accounts are held to lower standards — 1.5 percent on a 500,000-follower account is respectable. Brands increasingly check saves and shares rather than likes alone.
How do I get paid on Instagram without a big following?
Affiliate links and small-brand partnerships work well below 10,000 followers, especially in a defined niche. Micro-creators often earn more per follower than large accounts because their audiences trust them and their rates are affordable for smaller brands.