Engagement Rate Calculator
Calculate your social media engagement rate. Benchmark against industry standards.
About the Engagement Rate Calculator
Engagement rate is the most important metric for measuring how well your content resonates with your audience. This calculator uses the standard formula — (likes + comments + shares) ÷ followers × 100 — to give you a clear percentage you can track over time. Benchmark your performance against industry standards: 6%+ is excellent, 3–6% is good, 1–3% is average, and below 1% needs improvement. The tool supports Instagram, TikTok, X (Twitter), Facebook, LinkedIn, and YouTube so you can compare performance across all your channels in one place.
Common use cases
- Track Instagram engagement rate for brand deals
- Compare TikTok vs. Instagram performance side-by-side
- Report social media ROI to clients and stakeholders
- Benchmark your engagement against industry averages
- Test which content types drive the most engagement
Why client-side?
Every byte you paste, type, or upload here is processed entirely inside your browser. Nothing is sent to a server, logged, or stored. That means it's safe to use this tool on production secrets, customer data, internal logs, and any input you would not paste into a hosted SaaS formatter.
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Frequently Asked Questions
- How do I calculate engagement rate?
- Add your likes, comments, and shares for a post, divide by your follower count, then multiply by 100. This tool does the math instantly as you type.
- What is a good engagement rate in 2026?
- In 2026, a good engagement rate is 3–6% on most platforms. Instagram averages 1–3% for most accounts, while TikTok can reach 4–8% for viral content. LinkedIn averages 2–5% for B2B content.
- Does this work for all social media platforms?
- Yes. The calculator works for Instagram, TikTok, X (Twitter), Facebook, LinkedIn, and YouTube. Each platform has different benchmark ranges you can compare against.
- Should I use followers or reach in the calculation?
- Use followers for a consistent baseline. Some marketers prefer reach (impressions), but follower-based engagement rate is the industry standard for comparing accounts of different sizes.